SEO is an essential aspect of having a successful website, but it can be a difficult one to master. There are so many SEO techniques and tools out there. How can you decide which one is the best? How do you keep from getting overwhelmed by the abundance of resources available? This is normal.
This blog post was created to provide a high-level overview and to give you the best SEO tools to help your website succeed.
We’ll begin with keyword research and then move onto technical SEO. Finally, we’ll touch on SEO-focused content writing, and finally, Core Web Vitals upkeep. It might seem overwhelming, but this will allow you to create the best content possible and rank high in search engine results pages. For your convenience, we have included a section at page’s bottom that explains SEO in detail. Let’s dive in!
Here are our top picks of the best SEO software available in 2021.
SpyFu: Keyword Research
SpyFu is one of the most popular keyword research tools on the market with strong features like competitive insights, in-depth SEO reports, and rank tracking. SpyFu excels at finding quick-win opportunities by analyzing where your competitors are falling behind in keyword rankings using the Competitor Insight feature. You can, for example, see if a competitor in your industry is losing keywords that you want to rank for. This will allow you to seize the opportunity to add those keywords to your site when there is less competition. This will likely result in an increase of your site traffic. Another option is to take a look at keywords with high search volume and rising popularity — these keywords you can use for new content creation or updates to existing pages.
SpyFu provides clear insight to the keywords that your website is ranking for. This data is vital for creating the foundations for your SEO implementation. Sometimes, your website will show up in search results for terms that are not related to your brand. Knowing this information will help you to refocus your content in a way that helps you grow your business.
In sum SpyFu, a must-have tool for keyword research is essential for any successful SEO campaign.
SEMRUSH: Technical SEO
SEMRUSH is a fantastic tool for technical SEO and On-Page SEO, with incredible insights. This platform organizes all sites you manage in one dashboard and offers a variety data points to help you improve search engine performance. A few of the features we use most here at Eternity are the Site Audit and Position Tracking tools.
The Site Audit tool allows you to run a full audit of any website, and instantly highlights errors, warnings, and notices to take care of. SEMRUSH’s other benefit is the ability to break down any alert and explain how to fix them. We recommend SEMRUSH 10/10 if you’re just getting into SEO and want to practice as you go.
The Position Tracking tool is another feature we love, because it allows you to track specific keywords for individual websites, and gain live insight to how your site is ranking for those keywords. This tool allows you to see how users interact with your website’s content. It also gives you information about the keywords’ ranking so that you can decide where you should focus your attention next.
In sum SEUMRUSH is a favourite of ours, and we are sure you will be too.
Content Optimization: Frase
Frase is an incredible content tool that is fairly new to the market, but incredible for website content creators who are looking to optimize their webpages and make them SEO friendly. This online editor is a live interactive editor that allows you to optimize your content for specific keywords, topics and word counts.
Frase’s excellent feature allows you to enter keywords to target. This will give you information about what topics users are searching to find answers. This is very helpful for SEO. Live editing tools allow you to compare the content you are writing to other content online. These data and Frase’s questions can be used as a framework to build blogs or other websites and to ensure that you are producing high-quality content.
Summaries: This tool is an amazing one that you must try if your goal is to create high-quality and effective content for you website.
Google LightHouse — Core Web Vitals
Core Web Vitals has been officially added to the ranking factors list since May 2021. This is an important change, as search engines now take into account your website’s Largest and Most Contentful Paint (LCP), Fidelity (FID), Cumulative Layout Shifts(CLS), when ranking your website. For greater detail on Core Web Vitals, check out our blog post here. Core Web Vitals can have an effect on your website’s rank. You decide whether that impact is good or bad.
Luckily, LightHouse makes checking your Core Web Vitals easy by simply downloading the plugin for free, and using it on individual web pages to gain insights. LightHouse’s visual interface makes it simple for you to assess how your website ranks against the Core Web Vitals metrics.
In sum It’s a free tool that provides a clear and simple way to verify any webpage’s Core Website Vitals. It’s worth a shot to keep your SEO efforts rewarded with this ranking factor.
Back to the basics: What is SEO?
Search Engine Optimization (SEO) is a marketing technique used to improve quality and quantity of website traffic. SEO is a marketing technique that can improve website rankings in search engine result page (SERPs), conversions, and overall user experience (UX). It’s a great tool for all parties.
SEO is a complex concept that can be intimidating at first. However, it is crucial to master if you want your web design business to thrive. SEO skills are essential in today’s digital age where more businesses are turning to the internet. A high-quality SEO program can increase your market visibility, visibility and recognition while being very affordable. It is important that you are willing to put in the effort to learn, and be open to failure. SEO is an endless learning experience that involves much trial and error. Search engine rank factors are constantly changing, so it’s important to keep up to date with your SEO knowledge to maintain or improve your site’s position in SERPs.
SEO is very UX-oriented. To be recognized, the content you create must reflect search intent. While keyword stuffing and other Black Hat SEO techniques may up your rankings initially, you’ll ultimately be penalized in the long-run. Search engine crawlers have become more intelligent and can detect these techniques quickly and penalize sites accordingly. The best way to ensure quality content is to cater to the user first. This will make it more successful over the long term. Think about the following:
Find the best content that your audience is looking for and make it 10x better. We believe you.